Robert Cialdini is a social psychologist who has written numerous books on how we are ...

(https://plus.google.com/104863874406806363510/posts/f3fWp7NWAAy) - Robert Cialdini is a social psychologist who has written numerous books on how we are influenced. He ids 6 drivers that cause us to literally turn off our critical brain and more often than not comply to a wish.